With an overwhelming number of available options, choosing the right b2b platform is crucial as online trade continues to evolve rapidly and your choice needs to adapt to those evolutions. B2B e-commerce is more than just selling products online; it’s about building strong company relationships. Features like personalized pricing, secure payments, and user-friendly services greatly impact your success.
The B2B e-commerce market is massive, valued at around $28.86 trillion and expanding. With so many options available, selecting a platform that fits your unique needs can be challenging. We’ve put in the extra effort to bring you this detailed B2B eCommerce platform comparison. It highlights the key features and benefits of each platform, helping you make an informed decision based on your business needs.
By the end of this post, you’ll be better equipped to make an informed decision that can enhance your business operations and drive growth.
Best B2B eCommerce Platforms (At a Glance)
Sr | Platform | Characteristics |
1 | Salesforce Commerce | Best Overall B2B eCommerce platform |
2 | BigCommerce | Most used B2B eCommerce platform |
3 | SellersCommerce | Best eCommerce platform for B2B brands in Niche industries |
4 | OroCommerce | A good option for mid-market and enterprises |
5 | SanaCommerce | Ideal solution for brands wanting direct ERP integration without middleware |
6 | SAP Commerce Cloud | Ideal for very large-scale enterprises |
7 | Netsuite SuiteCommerce | Versatile ERP solution that offers tailored customization options |
8 | Shopify Plus | One of the most reliable CMS in the industry |
9 | Adobe Commerce | Open-source nature provides users with complete control over their storefronts |
What’s happening in the B2B e-commerce market today
The global B2B market is experiencing rapid growth, with the value projected to reach approximately $28.86 trillion by the end of 2025. As both buyers and sellers adapt to an increasingly digital landscape, the demand for an omnichannel presence is now higher than ever Recent reports indicate that around 64% of modern B2B buyers prefer digital channels, and 80% utilize mobile devices throughout their buying journey.
The emphasis on customer experience is crucial, as B2B companies face challenges like lengthy purchasing processes and a lack of personalization. To maintain competitiveness, major players in the B2B space are leveraging artificial intelligence and other advanced technologies to streamline operations and enhance customer engagement.
With the right tools and strategies, businesses can capitalize on the evolving B2B landscape, ultimately driving sales and improving customer satisfaction.
Features Considered While Compiling This List
When evaluating B2B eCommerce platforms, I considered several key features that are essential for ensuring a successful online business experience. Here’s what I looked at:
Integrations (Easily connect to your existing systems)
I examined how well each platform integrates with existing business systems, especially ERP software. Effective integration ensures seamless data transfer and reduces manual errors, which is vital for managing inventory and orders.
Cost (Maximize value within your budget)
The total cost of ownership was a critical factor. I looked at not only the upfront fees but also ongoing costs like subscription fees, transaction fees, and costs for additional features. Understanding these costs helps businesses budget effectively.
Security (Keep your data safe and secure)
Given the sensitive nature of B2B transactions, I prioritized platforms with strong security features. This includes data encryption, secure payment processing, and compliance with industry standards to protect customer information.
Customization (Adapt the platform to fit your needs)
The ability to customize the platform was essential. I focused on platforms that allow businesses to tailor the website experience, user workflows, and product listings to meet their specific needs, enhancing customer satisfaction.
Scalability (Grow without limits as your business expands)
I evaluated how easily each platform can grow alongside the business. Scalability is important for handling increased product listings, customer traffic, and transaction volumes without compromising performance.
Extensibility (Add features as your business evolves)
I considered whether the platform can support third-party tools and additional features. Extensibility is crucial for businesses that may want to add functionality in the future, such as marketing tools or analytics.
Technology/Architecture (Utilize modern tech for better performance)
I assessed the underlying technology and architecture of each platform. Modern technology ensures better performance, faster load times, and a reliable user experience, which is crucial for retaining customers.
Best B2B eCommerce Platforms (Detailed Overview)
1. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a Software-as-a-Service (SaaS) platform that powers over e-commerce 13,000 stores globally. Salesforce Commerce Cloud offers flexibility, though not to the same degree as open-source platforms, and includes the advantage of not having to manage hosting infrastructure since it’s all handled in the cloud.
Salesforce’s B2B solution was further strengthened when they acquired CloudCraze and rebranded it as Salesforce Commerce B2B on Lightning. This version of the platform is built on Salesforce’s own architecture, and developers primarily work with JavaScript and APEX, Salesforce’s proprietary programming language. The platform allows for highly customized user experiences and complex transaction workflows that are often necessary for B2B environments.
Key Features and Benefits
- Great Customer Support: Salesforce is known for its excellent customer support, including dedicated Customer Success Managers (CSMs) to assist clients.
- Customer 360 Tool: Salesforce offers a tool called Customer 360, which helps track customer journeys across various touchpoints, providing a clear view of their buying behavior.
- Seamless Integration: If you’re already using other Salesforce tools, integrating the eCommerce platform makes sense as it works well within their ecosystem.
- Flexible SaaS Platform: Unlike many rigid SaaS platforms, Salesforce Commerce Cloud is relatively flexible, allowing for customization, though it comes with some trade-offs.
Pricing
SalesForce B2B Commerce Cloud has three different plans. You can head over to their pricing page to know all about it.

2. BigCommerce

BigCommerce offers a comprehensive B2B eCommerce solution that has powered over 136,000 e-commerce stores to date. With an open-source Buyer Portal, companies can create tailored buying experiences to meet complex B2B needs while controlling costs. The platform also streamlines credit management, making it easy to manage accounts and payment visibility for various customer groups.
BigCommerce enhances the purchasing process through tools like Sales Rep Masquerade, allowing representatives to assist customers by logging in on their behalf and placing orders. Controlled access and customizable buyer tiers ensure personalized experiences, while the invoice portal accelerates invoicing and payments.
For businesses operating across multiple regions, BigCommerce supports localized storefronts with features like custom catalogs and pricing for specific customers. The platform also offers mobile optimization and headless support, helping businesses future-proof their operations while enhancing sales and customer satisfaction.
Key Features and Benefits
- Salesperson Assignment: Salespeople can be assigned to specific companies, allowing them to focus only on the companies they are nurturing and managing.
- Invoice Payments: Customers can pay their invoices directly through the BigCommerce front end, streamlining the payment process.
- Automatic Company Approval: BigCommerce includes a feature for automatic company approvals, enhancing efficiency for new company registrations.
- Shared Company Addresses: Multiple users within a company can share addresses, simplifying the purchasing process for businesses with several locations.
- Custom Fields in Checkout and Account Pages: Users can add custom fields to both checkout and account pages, though they appear in text form within the comments box.
- Basic Order Approval System: The order approval system is basic, lacking advanced controls over which orders require approval from senior management.
- Limited Admin Customization Options: Admins have fewer options for customizing the platform compared to some other systems, like Adobe Commerce.
Pricing
BigCommerce has multiple pricing options for its users. Look at the below image for an overview and head over to their pricing page for more details.

3. SellersCommerce

SellersCommerce is a robust B2B eCommerce platform designed to meet the unique needs of wholesale customers. With over 3,500 stores launched, the platform specializes in uniforms, medical equipment, promotional products, and fasteners.
It offers a comprehensive suite of tools to streamline workflows, automate order management, and deliver a personalized buying experience through curated catalogs and flexible payment solutions like purchase orders and credit lines.
SellersCommerce stands out with features such as real-time inventory syncing, restocking reminders, and seamless integration with ERP systems. Its unified administrative portal allows businesses to manage customer data, define pricing based on contracts, and create targeted marketing campaigns. The platform caters to industries
Whether you’re re-platforming or starting a digital transformation, SellersCommerce empowers businesses to enhance their wholesale operations with a streamlined, scalable, and mobile-friendly solution.
Key Features and Benefits
- Tailored for Wholesale
Designed to meet the unique needs of wholesale buyers, offering personalized catalogs, bulk ordering solutions, and custom pricing based on sales contracts. - Multiple Payment Options
Supports various payment methods, including purchase orders (PO), credit lines, and flexible shipping configurations, ensuring smooth transactions for bulk buyers. - Seamless Order Management
Automate the ordering cycle with restocking reminders and real-time inventory syncing, helping customers avoid stockouts and simplifying the purchasing process. - B2C Experience for B2B Buyers
Provides a familiar, easy-to-navigate ordering experience, optimized for all devices and browsers, so buyers can shop on the go. - Integrated Systems
Sync with ERP and inventory management systems to offer a centralized platform for sales data, order processing, and customer insights. - Unified Administrative Portal
Manage customer relationships, track sales analytics, and launch customized campaigns from a single dashboard, giving businesses the tools to make data-driven decisions. - Industry-Specific Solutions
SellersCommerce caters to industries like uniforms, medical equipment, promotional products, and fasteners, with features tailored to each market’s distinct requirements.
Pricing
We recognize that every business has unique needs, which is why we don’t offer a one-size-fits-all pricing model. Our process is straightforward, schedule a call with us, discuss your requirements, explore a live demo, and then we can tailor a pricing plan that works for you. Let’s connect and find the right solution for your business!

4. OroCommerce

OroCommerce is a powerful B2B eCommerce platform designed specifically for mid-market and enterprise-level businesses. It helps companies create tailored online stores, customer portals, and wholesale platforms, all with B2B-specific needs in mind.
What sets OroCommerce apart from other platforms is its dedicated focus on B2B. While many platforms are built for both B2C and B2B, OroCommerce caters solely to B2B companies, offering specialized features like managing corporate accounts, personalized pricing, and Configure-Price-Quote (CPQ) processes. Unlike other platforms that often require extensive customization, OroCommerce delivers these features out of the box. This reduces costs, shortens project timelines, and provides a solution that grows with your business, making it more efficient and scalable compared to general eCommerce platforms.
Key Features and Benefits
- SEO Optimized templates: OroCommerce provides SEO-friendly templates that help improve your brand’s visibility. It also lets you manage content easily, separate from your backend system, for more flexibility.
- Automated workflow engine: OroCommerce adapts to your business needs by simplifying the buying and selling process with its workflow automation engine. You can customize task automation for your backend and frontend operations, helping your team, supply chain partners, and customers work together smoothly.
- Easier tracking: What users appreciate most about OroMarketplace is the ability to easily track important statistics like sales, products, and taxes. Everything is displayed and organized in neat columns, making it simple to find the information they need.
- Easy quote negotiations: Customers can request quotes easily, allowing for negotiations with sales reps. The system can gather necessary details to ensure accurate quotes and track these requests within a CRM.
Pricing
OroCommerce has custom pricing, head over to their pricing page for more details.

5. Sana Commerce

Sana Commerce is a B2B eCommerce platform that integrates directly with existing ERP systems to provide a seamless online buying experience. Founded in 2007 in Rotterdam, Sana commerce powers 2000 b2b websites. With decades of B2B expertise and a commitment to ERP integration, Sana Commerce offers businesses the ability to automate complex processes and deliver a personalized shopping experience that mirrors their offline success.
Key Features and Benefits
- Direct ERP Integration: Sana Commerce Cloud is the only solution that offers direct ERP integration without middleware, ensuring real-time, two-way data synchronization for accurate and efficient operations.
- Proven ROI: The average Sana Commerce customer experiences an 11% increase in returning customers and a 16% decrease in order errors, improving overall eCommerce ROI.
- Personalized Pricing: Businesses can set customer-specific pricing, volume discounts, and contract pricing, allowing for tailored shopping experiences.
- Customer-Specific Catalogs: Display custom catalogs and pricing for different customer groups, building loyalty and catering to unique B2B needs.
- Multiple Payment Options: Supports a variety of B2B payment methods such as credit accounts, purchase orders, and EFT for customer convenience.
- Self-Service Portals: Customers can view order history, track shipments, and manage profiles, offering a 360-degree self-service experience.
- Global Scalability: Sana supports multilingual and multicurrency transactions, enabling businesses to expand globally with ease.
- Recognized Industry Leader: Sana Commerce is a Top 5 B2B eCommerce platform on G2, Capterra, and GetApp, and was named a Niche Player in the 2022 Gartner Magic Quadrant.
Pricing
Head over to Sana Commerce’s pricing page to request a quote.

6. SAP Commerce Cloud

SAP Commerce Cloud is a powerful, enterprise-grade eCommerce solution tailored for large-scale B2B, B2C, and B2B2C operations. Designed with flexibility in mind, SAP Commerce Cloud enables businesses to deliver hyper-personalized, omnichannel experiences while managing complex catalogs, configurations, and integrations. With built-in B2B eCommerce capabilities, it streamlines the buying process using intuitive self-service features, AI-driven merchandising, and seamless integration with ERP systems and third-party applications.
Key Features and Benefits
- Comprehensive B2B Features: SAP Commerce Cloud includes robust B2B-specific features like unit-level orders, quotes management, and commerce organization tools to optimize complex business processes and enhance collaboration within your organization.
- Real-Time Inventory Management: Gain real-time insights into stock availability across multiple locations and plan effectively with the future stock feature, which calculates anticipated stock levels, improving decision-making and inventory efficiency.
- Headless Commerce Capabilities: Through its API-first approach and JavaScript-based storefront layer, SAP’s Spartacus project enables businesses to create exceptional, channel-agnostic eCommerce experiences.
- Integrated PunchOut and Procurement: With B2B PunchOut integration, customers can browse catalogs, create shopping carts, and submit purchase orders directly from their procurement systems, simplifying bulk ordering processes.
- Personalized Experiences: The early login feature allows personalized shopping experiences, enabling businesses to provide customized content, product recommendations, and promotions based on customer preferences.
- Self-Service Portals: Customers can independently manage accounts, track orders, and oversee budgets with self-service account management, offering convenience and improving the overall customer experience.
- Pre-Built Integrations: Benefit from pre-built integrations with other SAP and third-party applications through SAP Integration Suite, simplifying implementation and allowing scalability across different platforms.
Pricing
Head over to SAP Commerce Cloud’s pricing page to request a quote.

7. Netsuite SuiteCommerce

NetSuite’s SuiteCommerce is a powerful all-in-one b2b platform by Oracle that helps businesses sell online with ease. It integrates your online store with inventory, order management, and customer data, streamlining operations and reducing manual work. With SuiteCommerce, businesses can manage bulk orders, offer flexible payment options, and give customers tools to track orders and payments themselves. It’s designed to improve efficiency and provide a better shopping experience, all from one unified system.
Features and Benefits
- Unified Platform: Seamlessly integrates e-commerce, POS, inventory, financials, and more, reducing the need for complex third-party integrations.
- Streamlined Billing and Payments: Provides business accounts with easy online access to invoices, account balances, and payment options, including ACH processing and invoice billing.
- Customer Self-Service: SuiteCommerce “MyAccount” offers buyers self-service tools to manage orders, returns, invoices, and account queries, reducing the sales team’s workload.
- Personalized Buying Experience: Negotiated pricing, credit limits, and terms tailored to each account, plus AI-powered product recommendations based on purchase history.
- Secure Checkout: Offers a secure, seamless checkout with PCI DSS compliance, credit card processing, fraud protection, and support for guest or registered users.
- Advanced Site Management: Netsuite’s suitcommerce’s intuitive drag-and-drop tools allow business users to manage content, create pages, and schedule updates without developer involvement.
Pricing
Head over to Netsuite’s website to know your custom quote.
8. Shopify plus

Shopify Plus is a powerful e-commerce platform designed specifically for B2B businesses. It helps you create customized online experiences for your wholesale customers with tailored catalogs, flexible payment options, and a self-service portal.
With Shopify Plus, you can easily manage multiple buyers and locations, allowing for unique purchasing permissions and personalized storefronts. It integrates seamlessly with your existing tech stack, including ERPs and other tools, streamlining your operations and reducing costs.
Key features include volume pricing, customer-specific catalogs, and advanced workflow automation. You can quickly set up a store and start selling, benefiting from the platform’s speed and efficiency. Plus, it supports both B2B and B2C sales from a single platform, ensuring consistency in branding and operations.
Key Features and Benefits
- Complete B2B Storefront Customization: Customize the buying experience with tailored catalogs, payment terms, and self-service portals. The Shopify B2B optimized theme allows quick setup with advanced features ready out of the box.
- Seamless Integrations: Shopify for b2b effortlessly connects your existing order and inventory systems with popular platforms like Acumatica, Microsoft Dynamics 365, and Celigo for streamlined operations.
- Quick Bulk Ordering: Simplify large orders by displaying all products and options on product pages or dedicated order forms, making it easier for customers to purchase.
- Simplified Workflows and Quotes: Submit orders for review and approval before fulfillment, enhancing efficiency and control.
- Shopify Flow for Automation: Automate everyday tasks with Shopify Flow, reducing manual effort and helping to identify high-risk orders to minimize fraud.
- Empowered Sales Reps: Add sales representatives to your staff with specific permissions to access customer accounts and place orders on their behalf, allowing them to focus on sales.
- Account Request Forms: Use Shopify Forms to create account request forms that automatically save buyer information, enabling wholesale purchases after approval.
- Purchase Order Tracking: Capture and display purchase order numbers across the admin, customer accounts, and orders API for better tracking.
- Customizable Buyer Experience: Fine-tune offerings with curated customer-specific catalogs and conditional rules, including minimums, maximums, case packs, and increments.
Pricing
Head over to Shopify Plus’ pricing page for all the details.
9. Adobe Commerce

Adobe Commerce, formerly known as Magento, is a leading platform for B2B eCommerce, recognized for its powerful and flexible features tailored for businesses. With over a decade of expertise from IWD Agency, we’ve seen firsthand how Adobe Commerce excels in helping brands develop, optimize, and grow their online presence. Its open-source nature provides users with complete control over their storefronts, enabling customizations that cater to unique business needs. This platform supports complex product types and multiple store management, making it a robust solution for B2B commerce.
Key Features
- Open Source Flexibility: Adobe Commerce allows complete access to the code, enabling extensive customization to suit specific business requirements.
- Multi-Store Management: Manage multiple brands or sales channels from a single admin panel, streamlining operations for B2B and B2C sales.
- Complex Product Handling: Support for various product types, including simple, configurable, and bundled products, catering to manufacturers with complex inventory needs.
- Company Registration and Approval: Businesses can register and be approved for wholesale access, ensuring that only qualified companies can purchase.
- Role Management: Different user roles for managers and employees facilitate order approvals and streamline the purchasing process.
- Requisition Lists: Easily reorder frequently purchased items with a list that retains previously bought products, simplifying repeat orders.
- Request a Quote: Customers can submit bulk order requests for custom pricing, allowing for negotiation and streamlined approval processes.
- CSV Order Uploads: Large orders can be placed quickly by uploading CSV files, saving time for businesses with extensive inventories.
- Custom Payment Methods: Tailor payment options for different user groups or regions, enhancing flexibility for B2B transactions.
- Sales Reps Commission Tracking: Built-in tools to manage sales rep commissions and reporting, simplifying incentive management.
Pricing
Check Adobe Commerce’s pricing page for all the details.
How to choose the right B2B eCommerce platform for your needs?
While aspects like AI, hosting models, and surface-level features are essential for B2B, but they shouldn’t be your primary focus. A critical factor to consider is how well the platform integrates with your existing Enterprise Resource Planning (ERP) system. Here are some key considerations to guide your decision:
- Assess Your ERP Integration Needs:
The depth of ERP integration required can vary significantly between businesses. For some, a basic integration that facilitates data transfer may be enough, particularly in simple B2B or B2C scenarios. However, if your operations require dynamic customer-specific pricing, real-time inventory updates, or complex order management, you’ll need a more robust ERP integration. - Identify Essential Features:
Evaluate whether your business needs the following features, which indicate the necessity for comprehensive ERP integration:- Dynamic Customer-Specific Pricing: Tailored pricing based on individual customer agreements.
- Real-Time Inventory Availability: Ensure customers see accurate stock levels during the ordering process.
- Order Status and History: Provide customers with real-time updates about their orders across all channels, including phone and email.
- Error Messaging for Orders: Offer immediate feedback for any issues, helping customers create compliant orders.
- Online Invoice Payments: Facilitate invoice selection and payment directly through the platform, enhancing the customer experience.
- Consider Scalability and Flexibility:
Choose a platform that allows for scalability. As your business grows, your needs may change. A flexible platform can adapt to those changes, whether by integrating additional features or accommodating more complex processes. - Evaluate User Experience:
The user interface should be intuitive for your customers. A complicated layout can hinder order placement, especially for businesses needing to process large quantities. Look for platforms that streamline the ordering process and provide easy navigation. - Check Vendor Support and Community:
Assess the level of support offered by the platform vendor. A strong support team and an active user community can be invaluable, especially during the implementation phase and beyond.
Our Final Word
Each platform discussed above offers unique features tailored to various business needs, from scalability to integration capabilities. By evaluating the top options in the industry, you can find the best fit for your organization’s goals.
Choosing the right platform will ensure your business remains competitive in the evolving digital landscape. For more insights and detailed reviews, explore our in-depth guides or get in touch with SellersCommerce eCommerce experts for personalized recommendations.
Getting Started with B2B eCommerce
Discover how SellersCommerce can transform your B2B eCommerce experience. Schedule a live demo today to see our intuitive platform in action, maximize your ROI, and unlock growth opportunities tailored to your business. Get started now!