11 High In Demand Product Categories To Sell Online (2024)
Whether you’re planning to sell on social media platforms, try your hands on dropshipping or building a brand, figuring out which products to go with is crucial. Its the decision that can make or break your business.
It is important that enough time and energy is given to the “product choosing” process.
This post is dedicated for all the sellers who are going to get their feet wet in the eCommerce waters for the first time and also for the ones who wish to try thor hands in different niches.
Explore List of Popular Categories
We will discuss the trending product categories and the ways to choose an ideal product to sell online. Let’s get into it shall we?
Essential oils
Due to their antimicrobial, antiviral, anti-inflammatory, antioxidant and muscle relaxant properties, essential oils are being used for all sorts of purposes globally. People include them in their skin care, hair care routine and even in muscle recovery.
The essential oil market is valued at $7 billion in the United States alone. Google trends gives a clear picture about how the term “essential oil” is evergreen. Searches for “essential oils” have constant;y bein around 75 to 95 On the scale of 100 in the past 12 months.
Top essential oil product examples
- Tea Tree essential oil.
- Lavender essential oil.
- Rosemary essential oil.
Skin Care Products
Did you know an average American spends $722 on their appearance, including skin care, every year? Well, people are now investing in quality skin care more than ever.
As awareness grows about the potential hazards of synthetic chemicals, consumers are turning to skincare products that prioritize high-quality, natural ingredients. Thats why “vegan skin care” and “korean skin care” (which follows a holistic approach) are gaining popularity
The search for “kojic acid serum” is skyrocketing in 2024 as its a popular choice among skin care enthusiasts for its anti-aging benefits by reducing sun damage, age spots, or scars.
Top skin care product examples
- Vitamin C serum
- Salicylic acid serum
- Cleansers and Exfoliators
- Sunscreens and Moisturizers
Handmade Goods
Selling handmade goods is an ideal first business for budding entrepreneurs. The ease of starting a handmade goods project from home with minimal upfront investment suits the needs and is quite profitable too.
With the rise of e-commerce platforms like Etsy, artisans can now showcase their creations to a global audience. Handmade goods carry a special charm and authenticity that resonates with consumers seeking one-of-a-kind treasures
Top skin care product examples
- Candles (especially scented)
- Tote Bags
- Woodworks
- Jewelry
- Bath bombs
Coffee Related products
With 73% of Americans reaching for a cup of coffee every day, there’s a big market for coffee related stuff. From mugs, no dairy creamers to flavored coffees. While researching we also found out that there’s this new thing in the market — coffee with mushrooms! Apparently, it’s supposed to help you chill out.
Not just that, Caffeine infused products such as chewing gums and breakfast cereals are also gaining popularity. While coffee is here to stay, starting a business in the nice is a great idea in 2024!
Top coffee related product examples
- Flavored Coffee.
- Caffeinated cakes and cookies
- Mushroom coffee.
Bolster Pillows
Who doesn’t love snuggles while sleeping? Millions of people sleep with their bolster pillows every day. These long and comfy pillows are loved by individuals of all ages, especially the GenZ!
Bolster pillows not only help people feel safe while sleeping, many expecting moms also use them to support their growing tummies.
Ahrefs data reveal that the term “Bolster Pillows” have a whooping 6,600 searches every month in the USA alone! Globally, these pillows are searched 21,000 times every month!
Google Trends too support the fact that people are searching for Bolster pillows with a score of 70 on the scale of 100.
Supplements
Wait hold on, the gym supplement market is already saturated. We are talking about supplements for the hair, skin and sleep. In the modern fast paced lifestyle, many people tend to miss out on essential nutrients.
Hair fall issues are more evident in current times than ever. Due to over stimulation of the brain, the majority of the people around the globe feel burned out more frequently.
Supplements play an important role in revitalizing the drained nutrients and tackle all these above mentioned issues. The demand for Ashwagandha is rising heavily for its all benefits like helping in sleep and maintaining high energy levels during the day
The global supplement industry is worth over $177 billion and shows no signs of slowing down. It’s an exciting opportunity for entrepreneurs!
Top Supplement products examples
- Sleep related supplements
- Stamina related supplement
- Hair related supplement
Drinkware
People are constantly on the lookout for unique and stylish drinkware to enhance their drinking experience or to gift to their loved ones. Whether it’s a sleek glass for sipping on whiskey or a cool tumbler to enjoy a refreshing drink while hitting the greens.
If you’re thinking about what to sell online, adding drinkware options to your collection might just be the perfect move. “tequila shot glasses” get 4,600 searches per month in USA alone, “tall shot glasses” gets 2,700 searches, and “cool shot glasses” sees 3,300 monthly searches.
The demand for Wine glasses is increasing as we move ahead in 2024!
Top Drinkware product examples
- Whiskey glasses
- Wine glasses
- Tequila shot glasses
- Insulation mugs
- Sippers
Customized Products
People love to customize things. Right from their shoes to their airpod covers. Customization is appealing due to the sense that there is no other product like this in the whole wide world!
If it’s possible to customize it, people are likely to buy it. As per a survey Around 36% of consumers prefer customized products.
The Custom shoe market is projected to $1.21 billion by 2032. Be and early adopter and ride the wave!
Top Custom product examples
- T-shirts
- Shoes
- Socks
- Backpacks
Bathing Products
Selling bath and body products is a popular business idea that can work for all sizes of ecommerce stores. “Homemade bath bombs” get around 1700 searches every month.
Many people prefer relaxing compounds in their bath bombs such as CBDs and the term “CBD bath bombs” get 1200 monthly searches.
Not just bath bombs, shampoos, and shower gels are in high demand too!
Shoe Essentials and Accessories
You know what the shoe enthusiasts say? Take care of your sole with your soul. Shoes have to be one of the most treasured parts of an apparel. People spend billion on shoe care every year and its an exciting segment to get into.
Shoe care products like shoe cleaner liquid and shoe crease protector are high in demand, especially among the Gen Z and Gen Alpha.
Many shoe enthusiasts also get custom Shoe laces and replace them with the regular ones to enhance the looks!
DIY Products (Especially Toys!)
Do It Yourself has developed a whole new level of meaning, especially after the pandemic. People are DIYing everything, right from home decor to teeth straightening. Social media’s influence has also fueled the growth in the niche.
People love assembling stuff, DIY toys are gaining a lot of attention among kids and even parents find it appealing to see their children learning while playing!
Top DIY product examples
- DIY toys
- DIY furniture
- DIY Home Decor
How to find trending products to sell in 2024
Discovering the perfect product to sell online is about understanding market dynamics, pinpointing consumer needs, and timing your entry into the digital marketplace. To guide you through this crucial decision-making process, we’ve crafted a comprehensive guide on how to select the right products that resonate with your audience.
Use Google Trends to understand the market trends
Google trends shows you the trend on the scale of 100 for any search term. You can simply type in your product name and see how its performing globally or countrywise.
Google Trends will also show you the forecast of it. Its a good place to start.
Here is how you use Google Trends for product research.
- Visit Google Trends.
- Enter a keyword related to a product or industry in the search bar. For example, “Tea Tree Oil”
- Use filters like location, time range, and category to narrow down your search. This helps you see if there’s a seasonal or regional interest in your chosen product.
- Analyze the “Interest over time” graph to see if a search term is growing in popularity, holding steady, or declining.
- Use the “Compare” feature to see which product or category has more consistent or growing interest over time. Look for trends that show sustained interest rather than spikes.
- Check the “Related queries” and “Related topics” sections to understand what other terms people are searching for alongside your product.
Using eCommerce marketplaces for product research
Online marketplaces offer insight into what products are trending. Here are some hub pages by different eCommerce platforms to help you with your research:
- Check the Best Sellers and Trending Products page on Amazon to see the best items across different categories.
- Etsy too has a trending items section for discovering editors’ picks.
Research your competitors
Competitors can be of two types, Direct competitors, who sell the same products as you and indirect competitors, who offer alternatives that solve similar needs.
You will not only find variations for your products bu also know if a product is worth it. Check for their financials if you can, that will give you an idea about their success.
If the market is saturated, consider refining your product selection or identifying a unique selling proposition (USP). Also if no one else offers a product like yours, investigate whether it fills a gap or lacks demand among your audience.
Sell your products online today!
This was our take on the best product categories to jump in as of the second half of 2024. While we have included 11 high in demand product categories, there is a sea of other products that are waiting to take the market by storm.
Do your own research, brainstorm and you might have your dream product!
