Bob Lilly Promotions Selects SellersCommerce to Power Enterprise Online Company Stores and Uniform Programs
GARLAND, Texas (September 8, 2026) — Bob Lilly Promotions (BLP) has signed a multi-year platform agreement with SellersCommerce, the Chicago-based B2B ecommerce platform built for online company stores and uniform programs.
Under the agreement, BLP will build and manage client programs on the SellersCommerce platform while remaining the single point of accountability for every program: store build, catalog curation, inventory, fulfillment from BLP’s own facility, and ongoing program management. For enterprise buyers, that means one accountable partner running the entire program on technology built for it.
What Enterprise Buyers Get from BLP’s Managed Online Company Stores
Central to the partnership is CommercePORTAL, SellersCommerce’s solution for building online company store experiences for promotional products distributors. It enables BLP to launch branded storefronts tailored to each client, including product assortment, pricing, logos, and design. Its private store functionality gives each buyer credentialed access to only the products they are authorized to order, supported by approval workflows, spending controls, and real-time inventory. The result is a store experience that reflects each organization’s brand and simplifies program management.
Clients gain the platform capabilities that large organizations expect, including single sign-on, role-based permissions, budget and allowance controls, approval workflows, and real-time inventory and spend reporting.
Through CommerceFLOW, the SellersCommerce iPaaS layer, BLP can connect client stores directly to ERP, CRM, and HRIS systems. A new hire entered into an HR system can automatically trigger an onboarding kit. A closed deal in a CRM can trigger a client gift. BLP designs the program, curates the catalog, holds the inventory, and ships every order from its Garland fulfillment center.
“We looked for a platform that could keep up with what our clients actually ask for: onboarding kits that ship the day a new hire shows up in the HR system, uniform allowances that manage themselves, and reporting a CFO can trust,” said Bob Lilly Jr., President and CEO, Bob Lilly Promotions. “SellersCommerce gives us that engine. Our clients still get one partner, one phone number, and one team in Garland that owns the program from store build to the loading dock.”
SellersCommerce is a Chicago-based commerce platform whose flagship Uniform Program Management product and CommerceFLOW integration layer serve uniform and company store programs at enterprise scale. The company reports 3,700+ stores launched and $10 billion+ in sales processed on its platform.
“We started SellersCommerce to give companies commerce technology purpose-built for their programs, not adapted from something else,” said Ashok Reddy, President and Co-Founder of SellersCommerce. “Working with a partner as disciplined as BLP is exactly why we built it. This is a multi-year commitment, and we intend to keep investing in the platform that powers their online company stores and merchandise programs.”
Managed programs on the new platform are available now. Organizations can learn more about BLP’s online company stores and uniform programs at https://boblillypromo.com/services/online-company-stores/.
About Bob Lilly Promotions
Bob Lilly Promotions (BLP) is a promotional marketing and branded merchandise agency headquartered in Garland, Texas. For 27 years, BLP has helped organizations turn branded merchandise into working business tools through online company stores, uniform programs, onboarding kits, recognition programs, and client gifting.
BLP operates a 25,000-square-foot fulfillment center with a 99.8% pick accuracy rate and ships more than 100,000 packages annually. BLP has been a WBENC-certified Women’s Business Enterprise since 2008 (certificate No. 2005109784) and serves clients including Atmos Energy, Dickey’s Barbecue Pit, Arctic Wolf, and Boardwalk Pipelines.
Legal entity: Bob Lilly’s Professional Marketing Group, Inc., DBA Bob Lilly Promotions.
About SellersCommerce
SellersCommerce is a B2B ecommerce platform that helps manufacturers, distributors, suppliers, and brands turn complex commerce requirements into streamlined digital operations. Its flagship suite, CommerceEDGE, brings together everything enterprises need to launch, run, and scale online stores out of the box, from storefronts and catalogs to pricing, integrations, and reporting, without the cost and complexity of stitched-together systems. Headquartered in the Chicago area, SellersCommerce powers 3,700+ stores and has processed $10 billion+ in sales for businesses across promotional products, uniforms and workwear, apparel, manufacturing, and other industries. Learn more at www.sellerscommerce.com.
Media Contacts
Bob Lilly Promotions
Chris Kinsman, Sr. Art Director
ckinsman@boblillypromo.com
214-231-3740
SellersCommerce
Nancy Feys Cardona, National Sales Manager
nancy@sellerscommerce.com
+1 847-656-3355
