BlogeCommerce37 eCommerce Statistics In 2024 (Global Data)

37 eCommerce Statistics In 2024 (Global Data)

With over 33% of the world’s population shopping online, eCommerce is now a $6 trillion industry and will reach the $8 trillion mark by 2027.

2.71 billion people around the globe are making online purchases from dedicated eCommerce platforms or Social media stores.

If you are a marketer looking to harness the power of eCommerce and don’t know where to start, this eCommerce industry statistics guide is the right fit for you. Explore eCommerce through data-backed insights and make informed strategies for your business.

Ecommerce Statistics of 2024 (Top Picks)

  • 2.71 billion people shop online worldwide.
  • 20.1% of retail purchases are expected to take place online in 2024. This share will further rise to 22.6% by 2027.
  • Ecommerce sales will surpass $6.3 trillion in 2024.
  • There are over 26.6 million eCommerce stores globally.
  • 52% of online shoppers look for products internationally.
  • 34% of shoppers shop online at least once a week.
  • 99% of customers look for reviews when they shop online.

General Ecommerce Statistics

This section sheds light on the growth of the eCommerce sector over the years and what are its future projections. We’ll also discuss the number of online shoppers and stores along with the most shopped categories.

There are 2.71 billion online shoppers in the world

There are 2.71 billion online shoppers globally as of 2024. That means 33% of the world’s population is shopping online. This marks a 2.7% increase from the previous year. 

The number of online shoppers will increase to 2.77 billion in 2025, reflecting the boom in eCommerce due to the increased internet penetration and convenience.

China leads the online shopping trend with 915.1 million online shoppers, while the US has 270.11 million online buyers in 2024.

Source: eMarketer, Statista 1, Statista 2.

20.1% of retail purchases will take place online in 2024

It is further expected that 22.6% of all retail purchases will be made online by 2027. The share of online retail purchases is rising at an average of 0.32% every year since 2021.

This is a sign to invest more in the online presence of your business and stay relevant in the current retail scene.

Here is a table showing the share of online retail transactions over the years:

YearShare of online retail transactions

Source: Statista.

The global eCommerce market will surpass $6.3 trillion in 2024

The Global eCommerce sales will account for $6.3 trillion in 2024, which is a 8.76% increase from 2023.

The sales will continue growing at a CAGR of 7.8% between 2024 to 2027 and reach $8 trillion by 2027. Growing at more than 2x rate compared to physical stores. This shows that eCommerce is becoming a more profitable choice for companies worldwide.

Here is a table showing the growth in retail eCommerce sales globally over the years:

YearE-commerce sales
2021$4.98 trillion
2022$5.29 trillion
2023$5.82 trillion
2024*$6.33 trillion
2025*$6.86 trillion
2026*$7.41 trillion
2027*$7.96 trillion

Source: eMarketer.

The United States recorded $290 billion in retail eCommerce sales in the first quarter of 2024

Ecommerce sales in the United States have been steadily increasing for over a decade, hitting a record high of $1.12 trillion in 2023. That is a 330% increase from $260.4 billion in 2013.

The pandemic in 2020 significantly boosted online sales in the country. Sales worth $159.8 billion were recorded in the first quarter of 2020, and jumped to $213.3 billion in the second quarter — a 33.5% increase. This surge accelerated the shift to online shopping by about five years.

Experts predict the sales to reach $1.26 trillion in 2024 and $1.72 trillion by 2027. By then, online sales will make up about 22.6% of total US retail sales.

Source: United States Census Bureau

There are over 26.6 million eCommerce sites globally in 2024

As of 2024, There are 26.6 million eCommerce sites worldwide marking a 3.83% increase from the previous year. Which means 2,685 eCommerce websites started each day between 2023 and 2024.

The United States has almost 50% of all the eCommerce sites worldwide.

The majority of online stores are powered by Shopify and Wix with each powering 19.07% and 11.84% of stores respectively.

Source: Built with

Most shopping journeys start online

44% of shoppers start their shopping journey on the search engine and 41% do so directly on online stores like Amazon or a business’s website.

The report by Klarna also reveals that 83% of people do their research online before visiting in-store.

Social media is also preferred by 14% of people to start their online shopping journey. 

Source: Klarna Insights

Online consumers will spend the most on electronics this year

Consumer electronics are expected to bring $922.5 billion in sales this year. Fashion isn’t far behind, with an estimated $760 billion spend. 

The food and beverages sector will also see massive spending of $708.8 billion cumulatively.

Ecommerce CategoryEstimated Spending in 2024
Consumer electronics$922.5 billion
Fashion$760 billion
Food and Beverages$708.8 billion
DIY and Hardware items$220.2 billion
Furniture$220.1 billion
Media$193.9 billion
Beauty and personal care$169.6 billion

Source: Shopify

Amazon holds 37.6% of the eCommerce market share in the United States

This makes Amazon the biggest market share holder in the United States with Walmart in the second place with a 6.4% market share.

Here is a table showing the market share of leading retail eCommerce companies in the United States in 2024:

Online RetailerMarket Share

Source: Statista.

Shopping Behaviour of Online Shoppers

Let us look at the number of online shoppers and how they behave while shopping. These insights will help businesses curate well-informed strategies to better target the shoppers.

34% of shoppers make online purchases at least once a week

This rate jumps to 82% if we talk about shoppers shopping every month. The frequency has gone up since the COVID-19 pandemic forced people to be at their homes.

Although the pandemic is long gone, the habit has stayed with the people. Most people prefer Fridays to shop online.

52% of online shoppers look for products internationally

Over half of online shoppers claim to have shopped internationally. This is due to the ease of international shipping paired with with convenience of ordering online.

People in Mexico were the most notable to make international purchases with 72% claiming to make purchases from both international and local websites.

Shoppers in the United States and the United Kingdom were inclined towards local shopping with 63% of respondents reporting they shopped from local websites.

Source: Statista.

99% of customers look for reviews when they shop online

99% of online shoppers check reviews when making a purchase, 96% of customers look specifically for negative reviews.

Online reviews can make or break a product as 49% of shoppers trust customer reviews as much as personal recommendations from family and friends.

Source: Search Engine Journal.

50.6% of people shop online because of free shipping.

Coupons and discounts (39.3%) are the second most encouraging factor for people to shop online. Additionally, 33.2% of shoppers said the convenience of returning items is also a factor that makes them want to make an online purchase.

Here is a table showing the top factors that motivate people to shop online:

Free delivery50.6%
Coupons and discounts39.3%
Easy return policy33.2%
Simple online checkout30.6%
Customer reviews30.5%
Next day delivery30.4%
Loyalty points27.2%
Cash on delivery19.8%
Social likes and comments19.4%
Eco-friendly credentials18.9%

Source: Oberlo.

70% of shopping carts are abandoned without making a purchase

Nearly half of American shoppers ditch their online purchases at the checkout stage because they’re hit with extra costs like shipping fees or taxes. Plus, many of them opt out if the website mandates them to sign up for an account (25%) or if the estimated delivery is slow (24%).

16% of shoppers also abandon their carts due to an unsatisfactory return policy

Source: Statista.

81% of online shoppers conduct research before buying

60% of these consumers start their research on a search engine before visiting the product specific website.

66% of shoppers conduct their research on a PC or laptop at home while 15%  do it on a mobile device. This makes it every more crucial for marketers to optimize their assets for all screen sizes.

Source: Invoca, HelpLama.

Over 60% of online shoppers prefer mobile-friendly sites

84% of shoppers also said that they would be willing to install and shop through a mobile app if it gave them access to better sales or pricing. Global mobile commerce share also attributed to 60% of global eCommerce sales in 2023 and experts predict it to rise this year as well.

More about it in the next section.

Source: CMSWire.

Mobile Ecommerce Statistics

Billions of smartphone users paired with ease of use are driving the growth of mobile commerce. Stats reveal that smartphone is the most used device for shopping around the world. Let us explore more insights on mobile commerce in this section.

Smartphone is the most used device for shopping

Smartphones have emerged as the go-to device for online shopping globally, with 73% of respondents in the U.S. utilizing their smartphones for shopping. In China, a staggering 92% of respondents use their phones for online shopping, while in India, the figure stands at 88%.

Mobile eCommerce sales are expected to amount to $2.52 trillion in 2024.

mCommerce sales will account for $2.52 trillion in 2024, that would be a 16.6% increase from the previous year when the recorded sales were $2.16 trillion.

The growth of mobile commerce is expected to be larger than the average annual growth rate of 15.3% forecast from 2018 to 2027.

The mobile commerce market sales will be worth $3.44 trillion by 2027.

Source: Oberlo.

Mobile devices have a better conversion rate than desktops

Tablet devices have the highest conversion rate on eCommerce platforms at 3.1%, followed by desktops at 2.8%. Smartphones take the third place with a conversion rate of 2.3% which is very close to the overall eCommerce conversion rate of 2.5%.

Ecommerce is majorly exploding due to convenience, and mobile devices offer it better than desktops. If you are a business, ensure you are well-optimized for tablets and mobile devices!

Source: Statista.

Social Commerce Statistics

With 5 billion social media users across the globe, social media platforms are great for eCommerce. The Facebook marketplace has been there for a while now and manages to make a significant amount of sales. But new entries like TikTok shop too are making a notable number of transactions.

This shows how people are shifting towards social media to shop! Let’s shed light on social commerce in this section.

Social commerce is worth $1.69 trillion in 2024

That is a massive 30.81% increase since the previous year. We see no end to this trend with experts predicting it be a $2.9 trillion industry by 2026.

As per Statista’s reports, the social commerce sector will grow at a CAGR of 29% from 2022 to 2030 reaching the $8.5 trillion mark by the end of the forecast period.

Source: Statista.

Facebook and Instagram are the most preferred platforms for social commerce

67.8 million people from the United States are expected to shop on Facebook in 2024 making it the most popular social media for social commerce. That’s 20% of the country’s population shopping on the platform!

Instagram is also favored by 45.3 million shoppers while TikTok is not far behind with 35.8 million expected shoppers.

Pinterest is also emerging as a dark horse in this race of social commerce with 17.5 million people expected to shop on the platform this year.

Data and Image Source: eMarketer.

Consumers aged 18 to 34 are the most frequent social media shoppers

people aged 18 to 34 were the most into buying through social media, with about 73% of them saying they’ve bought something via social media channels. On the other hand, people who are 65 and up were the least likely to buy things through social media, with only about a quarter of them doing it.

19% of shoppers frequently purchase health and wellness products via social media

While people prefer to purchase more Consumer electronics on eCommerce websites, the trend shifts to self-care when it comes to social commerce. 20% of people revealed that they had purchased personal care products eight or more times during the past year.

This number jumps to 22% if we talk about groceries and supplies.

Here is a table showing the purchase frequency of different categories on social media:

CategoriesOccasionally purchased
Frequently purchased
(3 to 7 times in the past year)

(8 times or more times in the past year)
Apparel and accessories44%18%
Health and wellness products42%19%
Personal care products38%20%
Groceries and food supplies36%22%

Source: Statista.

Reviews help increase social commerce

sharing reviews on social media platforms, particularly Twitter, significantly boosts social commerce by more than 6%. This finding underscores the importance of leveraging social media not only for brand awareness but also for driving sales.

Here is a table showing the impact of sharing reviews on social platforms:

Social Media PlatformRise in conversion rate
X (Twitter)8.4x

Source: Yotpo.

Ecommerce Fraud Statistics

The eCommerce market may have suffered losses worth $48 billion in 2023

online payment fraud cost $41 billion U.S. globally in 2022. The figure was expected to grow further to $48 billion by 2023.

It is predicted that the total losses to online payment frauds globally between 2023 and 2027 will exceed $343 billion.

Source: Mastercard, Juniper Research.

North America loses 2.4% of its eCommerce revenue to payment fraud

Latin America has suffered the most among all world regions due to payment fraud with the region losing 4.2% of its revenue to fraudsters.

The figures are 3.1% and 2.9% for Europe and Asia Pacific regions respectively.

Source: Statista.

33% of customers believe brands use their data responsibly

42% of people think brands are exploiting their data and 25% of people have no views on the topic. 

Ecommerce Automation Statistics

Here are a few statistics associated with eCommerce automation that will help you understand the benefkits of it. 

  • 72% of successful eCommerce companies are already using automation in some parts of their workflows. (Social Media Today)
  • Ecommerce business saw a 80% boost in lead generation and increased ROI by 45% by implementing ecommerce automation. (BigCommerce)
  • Almost 75% of customers like interacting with a chatbot when they need answers. (Chatbots Life)

Ecommerce Trends Statistics for 2024

Let us look at the latest trends in eCommerce and insights related to them:

Increased usage of augmented reality while Shopping

  • 32% of people use AR while shopping.
  • 40% consumers are likely to pay more for a product that is initially available to test with AR
  • Around 9 in 10 GenZ have an interest in AR shopping
  • More than 90% of Americans currently use or would consider using AR for shopping.

Customers desire to buy from more sustainable brands

  • Brands that get more than half of their sales from products making ESG-related (environmental, social, and governance) claims enjoy 32 to 34% repeat purchases.

Brands that get less than 50% of their sales through ESG claims also enjoy a healthy repeat purchase rate of just under 30%.

  • A PRN survey revealed that 80% of consumers surveyed said they are more likely to trust companies that back up their sustainability claims with publicly shared data. 

The same survey also revealed that 40% are not comfortable purchasing products from companies that are not actively tracking toward sustainability goals.

Subscriptions are on the rise. But they should come with perks!

  • The subscription eCommerce sector is anticipated to surpass $450 billion by 2025, a significant leap from its $15 billion valuation in 2019. Subscriptions are like a win-win situation for both shoppers and businesses: they let customers pick what they want while giving companies a steady flow of money.

Focus on enhanced customer loyalty programs

  • 33% of businesses without a loyalty program today will establish one by 2027.
  • 78% of marketers report that their customer engagement relies on data-driven approaches.

Final Word

Ecommerce is here to stay and will only get bigger as the years pass by. Smartphone and internet penetration along with a growing supply chain has made online shopping possible for people in all corners of the world.

This trillion-dollar industry is not a bubble that can burst but an ocean of endless possibilities. Take the help of these insights to frame your strategies and stay ahead of the competition. We will keep updating this space as we get hands-on more insights that could benefit our readers!