Mobile commerce is growing at an unprecedented pace, driven by the rising number of smartphone users and the increasing shift toward online shopping. With mobile commerce volume expected to surpass $4 trillion in 2025, more consumers than ever are turning to their phones to browse, shop, and complete purchases.
For businesses, this means optimizing the mobile shopping experience is no longer optional—it’s essential for driving sales and reducing cart abandonment. In this article, we’ll explore key mobile commerce statistics, emerging trends, and best practices to help you stay ahead in this rapidly evolving market.
Mobile Commerce Statistics (At a Glance)
- It’s estimated that mobile commerce will be responsible for 59% of total retail eCommerce sales, accounting for $4.01 trillion in 2025.
- 30% of the digital population globally shops via mobile phones, which accounts for 1.65 billion mobile shoppers.
- Around 76% of adults purchase using a smartphone in the United States.
- Global consumers spend over 41.9 billion hours using shopping apps.
Mobile Commerce Statistics In Detail
Below are the key m-commerce statistics, along with an explanation of what they mean in today’s context.
There Are 1.65 Billion Mobile Shoppers Globally
30% of the digital population globally shops via mobile phones, which accounts for 1.65 billion mobile shoppers as of 2025. The number of people shopping on mobile devices has been steadily rising for a decade and now accounts for a significant share of total eCommerce sales. Let’s look at it in the next section.
Source: Statista.
60% of the internet traffic comes from mobile phones
The “Food & Beverage” category had the highest share of mobile search volume at 72%, while banking had the lowest at 39%, with 61% of searches occurring on desktop.
The report also found that mobile search queries tend to be slightly longer than those on desktop. In the Food & Beverage category, for example, the average desktop query was 13.8 characters, whereas mobile queries averaged 15.5 characters (just over two words). However, the report does not provide further details on query length by category.
Source: Exploding Topics.
Share of mCommerce Sales in Total eCommerce Sales
It’s estimated that mobile commerce will be responsible for 59% of total retail eCommerce sales, accounting for $4.01 trillion in 2025. mCommerce’s share of total eCommerce sales has been steadily rising for a decade, driven by increasing smartphone penetration.
As per the latest figures, 60% of the global population own smartphones.
Here is a table showing the share of mobile commerce sales in total ecommerce sales over the years:
Number of Smartphones globally
The rise of mCommerce is directly linked to smartphone adoption. As of 2025, there are over 4.8 billion smartphone users worldwide, accounting for nearly 59% of the global population.
With increasing affordability and internet access, this number continues to grow, fueling mobile shopping trends. Understanding smartphone penetration helps gauge mCommerce’s potential, as more consumers rely on their devices for browsing, shopping, and payments.
Source: Priori Data.
76% of US Adults Purchase Using a Smartphone
Around 76% of adults purchase using a smartphone in the United States. That accounts for 200 million US mobile shoppers. It is observed that 92% of US mobile shoppers aged under 50 are the ones most likely to make an online purchase.
Source: Shopify.
60% of consumers prefer mobile shopping apps over mobile sites
Over 60% of shoppers favor mobile apps for their purchases, citing smooth navigation, intuitive design, and support for multiple languages as key factors.
Additionally, social media has emerged as a major influence on purchasing behavior, with 6 out of 10 users reporting that they have tried new products after discovering them on platforms like Instagram and Facebook.
Source: Economic Times.
62% of shoppers have purchased products from social commerce.
62% of users have purchased after discovering a product on social media. This highlights the powerful influence of social platforms on consumer behavior and purchasing decisions.
With the majority of social media usage happening on mobile devices, platforms like Instagram, Facebook, and Twitter have become essential for brands. They serve as key channels for showcasing products, engaging with audiences, and driving sales in an increasingly mobile-first world.
Source: appinventiv.
The Cart Abandonment Rate on Mobiles is the Highest
Although most of the shopping happens via smartphones, shopping cart abandonment is also the highest on mobile devices. People abandon their shopping carts 75.5% of the time when shopping via smartphones, which is 5.31% higher than the global average.
Mobile Shoppers Spend More And Are More Loyal To Brands
In 2025, the average transaction value for mobile shopping, facilitated by mobile wallets and other payment gateways, has reached $120. This growth aligns with a steady 20% increase in mobile commerce sales since 2023, highlighting the rising adoption of mobile transactions.
Source: Mobiloud.
Global Shoppers Spent 41.9 Billion Hours on Retail Shopping Apps Last Year
In 2024, consumers worldwide spent over 41.9 billion hours using shopping apps, marking a 7.4% increase from the previous year. This surge was driven by the popularity of fast fashion, social commerce, and major retail brands.
Indonesia, Singapore, and Brazil are emerging as the fastest-growing mobile commerce markets, with growth rates of 52%, 48%, and 45%, respectively.
Across the Americas, international shopping apps are gaining traction, though the U.S. market remained largely dominated by domestic brands, holding a 66% share. However, U.S.-based apps saw a 5% decline in downloads, losing ground to competitors from China, Canada, Australia, and Japan. Meanwhile, in Brazil, foreign-headquartered apps accounted for 52% of shopping app downloads, marking an 11% year-over-year increase.
This trend signals a growing consumer shift toward international retailers, as shoppers across the Americas increasingly turn to overseas-based shopping apps.
Source: Sensor Tower State of Mobile Report.
Majority of Online Shoppers Compare Prices On Their Smartphones Before Buying
49% of global shoppers and an even higher 72% of North American adults rely on their smartphones for in-store price comparisons, making it the most common mobile research behavior while shopping.
Here is a table showing how North American adults use their while shopping in-store
Source: eMarketer.
Voice Enabelled eCommerce Statistics
Voice commerce is becoming a key part of mobile shopping, with more users relying on voice assistants like Siri and Alexa to search and buy products. As voice recognition technology improves, retailers are optimizing for voice searches and seamless voice-based checkouts. With mobile usage at its peak, voice-enabled eCommerce is set to grow rapidly in the coming years.
Let’s look at some crucial voice-enabled eCommerce insights below:
- Voice-enabled ecommerce market is worth $151.39 billion as of 2025. (TBRC)
- 22% of consumers make purchases directly using the voice assistants on their mobile device, and 17% have used it to reorder items. (Narvar)
- Over 60% of US e-commerce shoppers purchase online weekly using their home voice smart assistants. (Forbes)
- 8 out of 10 consumers who have made purchases with voice assistants are satisfied with their experience. (Shopify)
Final Word
Mobile commerce is a dominant force in the digital marketplace. With consumers increasingly shopping on their phones, businesses that fail to optimize for mobile risk falling behind. The rapid growth of m-commerce highlights the importance of having a strong mobile strategy, whether through a responsive website, a dedicated app, or seamless social commerce integration.
To stay competitive, businesses must adapt to these trends, prioritize user experience, and continuously refine their mobile commerce approach. Those who invest in mobile-first strategies today will be best positioned for success in 2025 and beyond.