10 Best Online Company Stores for Promotional Products Businesses

Are you confused about which online company store software you should go with for your promotional products business?

We are here to simplify the research for you. But first, you should be clear about your priorities.

Some platforms are better for quickly launching company promo stores, pop-up stores, or swag stores. Others are better suited for distributors managing many client stores with more complex requirements.

This guide compares established company store platforms used across the promotional products industry. It will help you understand where each one fits, what type of promotional business it is better suited for, and which platforms are worth taking into a demo. Here’s a quick snapshot of our findings: 

Company store platform	Best fit for	What to know
SellersCommerce	Promotional products distributors managing multiple client company promo stores	Supports centralized management across client stores, with controls for products, pricing, budgets, reporting, product data, and integrations.
SAGE Stores	Distributors already using the wider SAGE ecosystem	Connects online stores with SAGE tools for product research, CRM, and order management.
ASI ESP+ Stores	ASI distributors running permanent company stores and pop-up stores	Supports branded client stores within the broader ESP+ environment.
OrderMyGear	Promotional products distributors managing ongoing company stores and shorter-term programs	Supports company stores, pop-up stores, redemption stores, and print-on-demand programs for promotional products distributors.
commonsku Shops	Distributors that want stores connected closely to sales and order workflows	Connects shops with CRM, orders, production, supplier collaboration, and finance workflows.
DemandBridge	Larger promo and print businesses with more complex back office requirements	Connects customer portals with ERP, inventory, order processing, tracking, and reporting workflows.
Chipply	Distributors and decorators that want ecommerce tied closely to production	Connects online stores with artwork, inventory, purchasing, production, and fulfillment workflows.
Brikl	Distributors running on-demand company merchandise stores	Focuses on branded client stores, on-demand production, and automated fulfillment.
CPS360 / CompanyPromoStore	Mid-to-large promotional products distributors	Connects company stores with supplier, decorator, ordering, and fulfillment workflows.
Brand Driven Tech	Distributors managing different types of client stores	Supports ongoing stores, pop-ups, rewards programs, and print-on-demand programs across client accounts.

How We Evaluated These Company Promo Store Platforms

We started with platforms that are built for, or actively used by, promotional products distributors and branded merchandise businesses.

We reviewed PPAI and ASI sources, vendor websites, product documentation, case studies, and broader web results. We also checked for public signs of adoption, such as customer counts, store counts, named distributors, and industry coverage.

We then used this framework:

What we looked at	Why it mattered
Promotional products industry fit	The platform had to be built for, or clearly used by, promotional products distributors and branded merchandise businesses.
Company store relevance	Company stores, pop-up stores, swag stores, redemption stores, or similar client programs had to be a meaningful part of the product.
Evidence of industry use	We looked for customer counts, store counts, named distributors, case studies, public implementations, and industry references.
Market presence	The product needed enough current documentation, web presence, and industry coverage for a distributor to research it properly.
Multi-client capability	We looked at whether the platform can support multiple client stores rather than treating each one as a separate setup.
Program management capabilities	We checked how well the platform supports the work behind the store, including client rules, reporting, inventory, fulfillment, and integrations.

This is not a market share ranking. Private company stores are rarely public, and vendors do not publish comparable usage data.

The goal is simpler: narrow the market to company promo store platforms with clear industry relevance, visible adoption, and enough public evidence to make them worth evaluating.

1. SellersCommerce

Best for: Promotional products distributors managing multiple client company stores that need different rules, catalogs, pricing, and ordering workflows.

What it does well

SellersCommerce is built around multi-store and private portal management rather than treating each company promo store as a separate ecommerce setup. Distributors can manage multiple storefronts from one admin while applying different product catalogs, pricing, branding, permissions, and purchasing rules by client.

For more structured client programs, SellersCommerce supports:

• private company store portals
• budgets and approval workflows
• client-specific catalogs and pricing
• centralized multi-store administration
• ERP, CRM, and PIM integrations

The company reports 1,500+ customers, 3,700+ stores launched, and more than $10 billion in GMV across the broader SellersCommerce platform.

2. SAGE Stores

Best for: Promotional products distributors already using SAGE who want to add client company stores without moving into a separate ecommerce environment.

What it does well

SAGE offers Standard, Premium, and Premium Plus company stores. Standard is positioned as the starter option, while Premium adds inventory control, more customization, advanced reporting, and analytics. Premium Plus adds access to SAGE’s database of more than two million promotional products.

The main fit is for distributors that already use SAGE for other parts of the business. SAGE connects its online stores with product research, CRM, order management, websites, and other distributor tools, so the store does not operate as a separate system.

SAGE reports about 45,000 distributor users across its broader platform. That number reflects SAGE overall, not the number of distributors using SAGE Stores.

3. ASI ESP+ Stores

Best for: ASI distributors that want to create permanent company stores and pop-up stores within the broader ESP+ environment.

What it does well

ESP+ Stores is built into ASI’s wider promotional products platform, so distributors can move from product sourcing into client store creation without using a separate system. ASI supports both permanent stores and pop-up shops for programs such as company apparel, employee recognition, event merchandise, and gifting.

The platform also brings store activity closer to the distributor’s sourcing and order workflow. Distributors can use ASI’s product database when building stores, and ESP+ Stores supports order consolidation so orders from a store can be combined into a single purchase order per supplier.

Recent ESP+ updates have also added faster product addition, bulk pricing changes, and improvements to store and order workflows.

4. OrderMyGear

Best for: Promotional products distributors that want one platform for long-term company stores as well as shorter-term pop-up and redemption programs.

What it does well

OrderMyGear separates its store offering by program type. Pop-up and Redemption Stores are designed for simpler or shorter-term programs, while Company Stores are positioned for more complex, ongoing client requirements.

For Company Stores, distributors can add controls such as:

• Customer accounts and permissions
• Order approvals
• Account balances and budgets
• SSO
• Reporting
• Third-party integrations and APIs

OrderMyGear also connects its stores with product search, presentations, order management, and PromoStandards-compliant supplier data. The company says more than 4,000 businesses use its technology and that it has powered over 1.5 million online stores.

5. commonsku Shops

Best for: Promotional products distributors that want client stores connected to the same system they use for sales, orders, production, and finance.

What it does well

commonsku Shops are part of the wider commonsku workflow rather than a separate ecommerce product. Orders placed through a Shop flow into commonsku, where the distributor can continue the work through sales orders, production, supplier collaboration, and invoicing.

The platform supports four shop types:

• Pop-up Shops for short-term group ordering
• Company Shops for ongoing employee, franchisee, or partner ordering
• Marketing Shops for broader product promotion
• Connected Shopify Shops for programs that use Shopify on the front end while keeping order and production workflows in commonsku

commonsku reports that its customers created more than 12,000 Shops in 2025. PPAI also reports that more than 900 distributors and 100 suppliers use the broader platform, generating over $1.9 billion in network volume.

6. DemandBridge

Best for: Promotional products and print distributors that want company store ecommerce connected closely with their back office systems.

What it does well

DemandBridge combines ecommerce with its broader distributor management and ERP products. Its DB Commerce tools are designed for branded customer portals, while the wider platform connects those storefronts with inventory, order processing, accounting, procurement, and reporting.

That makes it more relevant for distributors that want the company store to sit inside a larger operating workflow rather than function as a separate ecommerce tool. DemandBridge also supports real-time inventory, automated order processing, customization, and procurement integration.

PPAI lists DemandBridge under ERP, Online Stores, Order Management, and Software, and says its customers range from businesses with about $500,000 in sales to companies with up to $700 million in sales.

7. Chipply

Best for: Promotional products distributors and decorators that want online stores connected closely with artwork, purchasing, production, and fulfillment.

What it does well

Chipply is built around the work that happens after a client places an order. Stores connect with product data, artwork, purchase orders, work orders, inventory, and fulfillment, which makes it relevant for distributors that also manage decoration or production.

It supports different store models, including:

• short-term pop-up stores
• year-round catalog stores
• employee stores
• corporate apparel stores
• points-based stores

Distributors can also manage multiple stores from one dashboard and connect with suppliers, decorators, payment providers, and shipping carriers. PPAI lists Chipply for promotional products distributors, decorators, and team dealers, including businesses managing anywhere from a few stores to hundreds.

8. Brikl

Best for: Promotional products distributors that want to run on-demand company stores without holding inventory for each client program.

What it does well

Brikl is built around on-demand merchandise. Distributors can create branded company stores, choose products from its supplier marketplace, apply client artwork, set pricing, and route orders directly to fulfillment partners.

The platform supports:

• unlimited branded stores
• multi-client store management
• automated artwork generation
• decorator and fulfillment routing
• on-demand production and direct shipping

Brikl says more than 500 distributors and decorators use the platform. It also lists 12 fulfillment partners and 190+ product brands, while PPAI describes it as a purpose-built ecommerce and order management platform for promotional products distributors and suppliers.

9. CPS360 (formerly CompanyPromoStore)

Best for: Mid-to-large promotional products distributors that want company stores tied directly to supplier, decorator, and fulfillment workflows.

What it does well

CPS360 is built around decorate-on-demand company stores. The platform connects storefronts with integrated suppliers and decorators so orders can move from placement through decoration and fulfillment with fewer manual steps.

It supports different branded merchandise programs, including:

• company stores
• redemption and recognition stores
• pop-up stores
• fundraising stores
• school stores

PPAI says CompanyPromoStore targets distributors with roughly $5 million or more in revenue. Its listing also highlights on-demand ordering, supplier product updates, decoration handling, and direct fulfillment as core parts of the CPS360 model.

10. Brand Driven Tech

Best for: Promotional products distributors that want one company store platform for different client programs, from simple pop-ups to more structured ongoing stores.

What it does well

Brand Driven Tech is built around giving distributors one system for several types of client stores. Its current product supports full company stores as well as pop-up, redemption, rewards, uniform, safety, and team programs.

The platform also supports:

• user groups and access codes
• points, credits, and redemption programs
• inventory and vendor drop shipping
• print-on-demand decoration and fulfillment
• reporting and store access controls

PPAI describes Brand Driven Tech as a fit for distributors managing multiple company store programs, from solo distributors to larger teams. The company also offers warehouse and fulfillment services for distributors that do not handle those functions in-house.

Final Thoughts

The right company store platform depends on the kind of client programs you plan to run.

If most of your work involves short-term pop-up stores, speed and simple setup may matter most. If you manage dozens of ongoing company promo stores, you will likely care more about how the platform handles different client requirements across those accounts.

When you compare platforms, use a real client workflow in the demo. Show how you manage a typical store today, where your team still has to step in manually, and what changes when that same process has to work across 20, 50, or 100 client stores.

SellersCommerce is built for promotional products distributors managing multiple client programs from one system. If that is the direction your business is moving in, include SellersCommerce in your evaluation.

FREQUENTLY ASKED QUESTIONS