Social Commerce Statistics Of 2025 (Demographics And Trends)
Shopping has quietly moved into the social media world, where millions of people now discover and buy products while scrolling through their favorite apps. In fact, over 5.2 billion people, 64% of the global population, are on social media, turning platforms like Facebook, TikTok, and Instagram into powerful shopping hubs.
With the global social commerce market expected to hit $8.5 trillion by 2030, it’s clear that social media isn’t just for sharing anymore; it’s for shopping too. This blog breaks down the essential stats behind this shift, showing how people shop, where they spend, and what’s driving this massive change in online buying habits.
Key Findings From 2025 Social Commerce Statistics
- The U.S. social commerce market size is $114.7 billion in 2025.
- Marketers can reach 64% of the world’s population through social media.
- Social commerce sales will account for 8.8% of the United States total ecommerce sales in 2025.
- Facebook is the leading social commerce platform in the U.S., with over 250 million people engaging with Facebook Shops every month.
- Around 58% of shoppers in the U.S. have purchased a product after seeing it on social media
Social Commerce Market Size (Global and United States)
The global social commerce market is valued at $2 trillion in 2025, with the United States accounting for 5.7% of this market. The U.S. social commerce market size is $114.7 billion in 2025.
The global market is projected to grow at a CAGR of 26.2% to reach $8.5 trillion by 2030. During the same period, the U.S. market is expected to grow at a CAGR of 10.4%, reaching $188.3 billion by 2030.
| Year | Social Commerce Market Size Globally | Social Commerce Market Size in the United States |
| 2023 | $1.3 trillion | $82.2 billion |
| 2024 | $1.6 trillion | $97.1 billion |
| 2025 | $2 trillion | $114.7 billion |
| 2026 | $2.6 trillion | $126.6 billion |
| 2027 | $3.3 trillion | $139.8 billion |
| 2028 | $4.1 trillion | $154.3 billion |
| 2029 | $5.2 trillion | $170.4 billion |
| 2030 | $8.5 trillion | $188.3 billion |
The B2C social commerce market is also projected to reach $5.2 trillion by 2030, growing at a CAGR of 27.1%.
The rapid growth of the social commerce market globally is being driven by a few concrete factors. First, the widespread adoption of mobile devices and high-speed internet has made social media accessible to billions, creating a natural environment for integrated shopping experiences. Platforms like Instagram, TikTok, and Facebook have evolved from pure social networks into commerce-enabled ecosystems, where product discovery, engagement, and purchase happen seamlessly within the same app.
Another key driver is the increasing reliance on influencer marketing and user-generated content, which significantly shortens the customer journey by building immediate trust and driving impulse purchases.
Advancements in AI and data analytics are now allowing brands to deliver highly personalized shopping experiences, increasing conversion rates. The integration of frictionless payment solutions within social platforms is also reducing cart abandonment and boosting transaction volumes. These tangible shifts are not only accelerating consumer adoption but also prompting brands to prioritize social commerce as a core sales channel.
Social Media Now Reaches 64% of the Global Population
There are 5.2 billion social media users worldwide, covering 64% of the global population. This massive reach offers marketers a powerful way to connect with audiences through social ads. Social network usage is especially high in Northern Europe, where penetration stands at 80.2%, and in Western Europe at 78.2%.
Between October 2023 and October 2024 alone, there was an addition of 256 million new social media identities, averaging a staggering 700,000 new users every day
People across the globe now spend an average of 143 to 151 minutes per day on social media. And the average user interacts with around 6.8 platforms monthly, indicating both broad and frequent engagement.
Demographics of Social Media Buyers In The United States
As of 2025, there are 114.3 million social media buyers in the United States, which is equivalent to 33% of the country’s population. The number of social media buyers in the U.S. has been steadily increasing, rising from 79.9 million in 2020 to 114.3 million in 2025, a growth of 43% in five years.
| Year | Social Media Buyers In The U.S. |
| 2020 | 79.9 million |
| 2021 | 96.9 million |
| 2022 | 102.6 million |
| 2023 | 107.6 million |
| 2024 | 111.2 million |
| 2025 | 114.3 million |
Age Of Social Media Buyers In The States
The largest group of social media buyers in the U.S. is aged 25 to 34, making up 23.1% of the total. The 35 to 44 age group follows, accounting for 19.1% of social media shoppers.
Younger consumers aged 18 to 24 contribute another 16.8%, while teenagers aged 14 to 17 make up 7.5%, reflecting that even the youngest digital natives are increasingly participating in social shopping.
Adults aged 45 to 54 account for 13.5% of social media buyers, while the 55 to 64 demographic represents 10.4%. Notably, the 65 and older group, traditionally seen as less digitally active, now comprises 9.6% of social buyers
Here is a detailed table of the same:
| Age Group | Percentage of Social Media Buyers |
| 14 to 17 | 7.5% |
| 18 to 24 | 16.8% |
| 25 to 34 | 23.1% |
| 35 to 44 | 19.1% |
| 45 to 54 | 13.5% |
| 55 to 64 | 10.4% |
| Over 65 | 9.6% |
An Average Social Commerce Buyer Will Spend $1.2k By 2027
Currently, an average American social media buyer is spending around $650, which will increase to $1,223 by 2027. Back in 2020, the average spending per social media buyer in the U.S. was $337. Since then, it has increased by 92%.
The rising average also signals that brands are finding ways to turn one-time social shoppers into repeat customers, using personalized ads, retargeting, and seamless in-app payment options to foster loyalty and repeat business.
94% of Social Media Users In The United States Purchase a Product From Amazon After Seeing It on Social Media
9 out of 10 American social media users buy a product from Amazon after they see it via an influencer on social media platforms. The 45 to 60 age group is the most likely to exhibit this buying behavior, with 97%.
This behavior is not limited to younger demographics. While 90% of users aged 18 to 29 and 95% of those aged 30 to 44 have made such purchases.
Even among users aged 60 and above, the adoption is remarkably high, with 91% influenced to buy from Amazon after seeing product recommendations on social media.
Share of Social Commerce In The United States Total Ecommerce Sales
Social commerce sales will account for 8.8% of the United States total ecommerce sales in 2025. That is a handsome share for shopping on social media. It doesn’t stop there; this share will increase to over 10% by 2027.
The number of U.S. social buyers is expected to grow modestly from 114.3 million in 2025 to around 120 million by 2027, representing just over 50% of social media users.
It’s not only the user base that is increasing; the average spend per user is also set to increase and reach around $1.2k by 2027.
All of these points towards one thing: social commerce grabbing a larger portion of total US ecommerce sales in the times to come.
Shopping Is the Main Reason For 27% Of People To Use Social Media
Shopping is becoming an increasingly important part of why people use social media. According to the data, 26.9% of users visit social platforms specifically to find products to purchase, and 26.7% look for inspiration on things to do and buy. This shows that over a quarter of users actively engage with shopping-related content or ideas while using social media.
Even content consumption behaviors, such as reading the news (34.4%), finding content (30.4%), and seeing what’s being talked about (29.1%), often expose users to product recommendations, trends, and brand messaging, further blending social interaction with shopping triggers.
82% Of Shoppers Use Social Media To Research Products Before Buying
About 82% of people use social media to discover and research products before buying. YouTube is the most popular platform for this, with 52% of users turning to it for product research. Facebook comes next at 45%.
Instagram and TikTok are also widely used, with 38% and 34% of people using them to learn about products. Other platforms like Pinterest (26%) and X (formerly Twitter) (17%) also help users discover new products, while Reddit, Snapchat, and LinkedIn play smaller roles.
6 out of 10 US Shoppers Purchase Some Products Seen Over Social Media
Around 58% of shoppers in the U.S. have purchased a product after seeing it on social media. In the United Kingdom, 44% of consumers reported the same, while in Germany, the figure stands at 40%.
Ambient Shopping Is On The Rise
Ambient shopping is when people end up buying something while doing something else, like scrolling through social media or watching videos, without actively searching for the product.
Users are likely engaging in ambient shopping without realizing it TikTok, Instagram, YouTube, or even watching Netflix. This behavior has gone mainstream, with 69% of shoppers saying they’ve made purchases this way.
Millennials (76%) and men (75%) are the most likely to shop while multitasking, but this trend is common across all age groups and genders.
Products That Go Viral Sell Out Fast
34% of shoppers have bought a viral or trending product in the past year, up from 17% the previous year, a 17% increase, according to the 2024 Salsify report. Gen Z (40%), millennials (39%), and men (39%) are the most likely to make purchases influenced by trends, while baby boomers (23%) and women (29%) tend to be more selective.
The Content That Drives Shopping Decisions on Social Media
Customer reviews influence 62% of shoppers, making them the biggest factor behind social media-driven purchases. Close behind are offers and discounts, which impact 61% of shoppers.
Posts from brand accounts guide the decisions of 40% of consumers, while 37% are influenced by shoppable posts. User-generated content also plays a role, with 31% of shoppers swayed by content shared by other users.
Reasons That Build Trust for Social Commerce Purchases
Free delivery and returns give 58% of shoppers the confidence to make a purchase on social media. Fast delivery influences 50% of consumers, while 49% rely on customer reviews with images. Secure and preferred payment options matter to 46% of shoppers, and 45% feel more confident when clear return policies are in place.
Facebook Leads The Social Commerce Race in the U.S.
Facebook remains the most popular social commerce platform in the U.S. Since launching Facebook Shops in 2020, over 250 million people interact with it each month, and one million users make purchases monthly. Some brands report earning 66% more through Facebook Shops than from their own websites.
As of 2025, nearly 70 million Americans are expected to shop on Facebook. On average, U.S. users spend around 20 hours per month on the app.
Other platforms like Pinterest and TikTok are also growing. Nearly 60% of TikTok users said they used the app for shopping inspiration, and 48% were interested in making purchases directly through TikTok.
TikTok Shoppers Are Growing Fast in the U.S.
More than 70 million people in the U.S. use TikTok Shop, making them the third-highest spenders among social commerce platforms. By 2026, around 80.4 million users, which is about 67% of TikTok’s U.S. audience, are expected to shop through the platform.
TikTok’s shopper base is set to keep growing, with projections showing a 5% annual growth rate between 2025 and 2027.
The U.S. Ranks 5th for TikTok Shop Store Registrations
Since TikTok Shop launched in the U.S. in 2023, over 31,000 stores have registered on the platform. This puts the U.S. in fifth place globally for the number of TikTok Shops, accounting for about 11.8% of all registered stores worldwide.
Live Shopping Events Are Gaining Traction on Social Media
Live shopping events on social media are becoming more popular, with two in three global shoppers showing interest in this interactive way of buying. These events allow people to connect with brands, discover new products, and access special deals in real time.
Only 34% of shoppers say they’re not interested in live shopping, making it especially appealing to younger generations, subscription shoppers, and social media users who enjoy engaging experiences while shopping.
Sources Of The Data In This Blog
- Statista.
- Emarketer.
- GlobeNewswire.
- DHL.
- McKinsey.
- Hostinger.
- InfluencerMarketingHub.
- Salsify.
- Shopify.
Frequently Asked Questions
- What is the meaning of social commerce?
Social commerce means buying and selling products directly on social media platforms. People can find, learn about, and purchase products without leaving apps like Facebook, Instagram, or TikTok.
- Is social commerce booming?
Yes, social commerce is booming. The global social commerce market is valued at $2 trillion in 2025 and is expected to grow rapidly, reaching $8.5 trillion by 2030 with a CAGR of 26.2%. In the United States alone, the market is worth $114.7 billion in 2025 and is projected to grow to $188.3 billion by 2030 at a CAGR of 10.4%.
- What is the most popular social commerce platform?
Facebook is the most popular social commerce platform in the U.S. Over 250 million people interact with it every month, and 1 million users make purchases directly through the platform. By 2025, nearly 70 million Americans are expected to shop on Facebook.
