So whats the big story? This may seem like a simple question, but it is critical for success in a marketing campaign for uniforms or any other essential product. If you want customers to know your brand name and take an interest in your gear, you have to tie them both to some hot topic the public is already interested in. This not only attracts instant attention, but if done right, it can help customers understand the urgency of buying from you. By learning how to use trending topics to your advantage, you can achieve consistent sales for the long haul.
The Importance of Trending Topics
Trending topics are the low-hanging fruit of modern marketing. If youre trying to get customers to pay attention to you, it’s far better to take advantage of something theyre already interested in. That way, you dont have to cultivate interest in a topic theyve never cared about before. Your marketing efforts will thus take less time and effort, and have greater odds of success. And while every customerss existing interests are different, trending topics tend to attract a wide range of people, letting you instantly gain the interest of a large customer pool.
How to Highlight the Hottest Topics
To tie your uniforms to trending topics, you must:
- Identify Relevant Events– When trying to sell your gear, you cant just write about any subject. The topic you pick should relate directly to your uniforms, or you risk confusing customers and giving them no reason to buy from you. Be on the lookout for events and controversies that are relevant to what youre selling. For example, say you sell construction uniforms that make workers safer. If there is a big construction accident or some other disaster that your uniforms could have helped prevent, you can write content about that.
- Match the Intensity of Interest– Once youve found a subject to tie your products to, you need to estimate just how much mileage you can get out of it. If a story has attracted a modest amount of attention that is likely to fizzle out in a few days, you should only publish one or two pieces of content connected to it. On the other hand, if a story gains widespread interest for long periods of time, you can use it for longer and publish more content about it.
- Take Note of Tone– When connecting your story to a trending topic, its critical to adopt an appropriate tone. This is particularly true in the uniform industry, where many of the stories you use will be about dangerous workplace accidents. If someone was injured or killed, you need to maintain a solemn, respectful tone when writing about it. On the other hand, if youre writing about a celebrity mishap or some other lighthearted occurrence, you can use a lighthearted tone.
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