United States eCommerce Sales Growth (2018 to 2029)
19% of the Globe’s total eCommerce sales come from the United States. That means that for every $100 spent on eCommerce globally, $19 is spent in the USA.
eCommerce sales in the United States stood at $1.19 trillion in 2024 and are estimated to reach $1.29 trillion by the end of the year.
This post breaks down the eCommerce sales in the US over the years and also has estimates until 2029.
US eCommerce sales (Top Highlights)
- US eCommerce sales stood at $1.19 trillion in 2024, an increase of 8.2% from the previous year.
- US ecommerce sales are estimated to reach $1.29 trillion by the end of 2025.
- eCommerce sales in the country accounted for $352.93 billion in the last quarter of 2024, accounting for 16.2% of all retail sales in the country.
- It is estimated that US eCommerce sales will hit the $1.29 trillion mark by the end of 2025.
- US eCommerce sales will grow at a CAGR of 8.99% between 2024 and 2029.
- Consumers will spend the most on Hardware, Fashion, and Food while shopping online.
US eCommerce Sales Over The Years
eCommerce sales in the United States stood at $1.19 trillion in 2024 achieving a new peak. The sales in 2025 are projected to reach $1.29 trillion and set a new peak. This will be an 8.9% increase from 2024.
This table shows the yearly growth of eCommerce sales in the United States:
| Year | US eCommerce Sales | Change From The Previous Year |
| 2013 | $260.5 billion | +12.7% |
| 2014 | $297.0 billion | +14% |
| 2015 | $337.3 billion | +13.6% |
| 2016 | $383.5 billion | +13.7% |
| 2017 | $442.4 billion | +15.4% |
| 2018 | $506.7 billion | +14.5% |
| 2019 | $569.4 billion | +12.4% |
| 2020 | $807.1 billion | +41.7% |
| 2021 | $950.5 billion | +17.8% |
| 2022 | $1,012.2 billion | +6.5% |
| 2023 | $1,102.2 billion | +8.9% |
| 2024 | $1,192.6 billion | +8.2% |
| 2025* | $1,298.7 billion | +8.9% |
US eCommerce sales crossed the $1 trillion mark for the first time in 2022 when the total sales accounted for $1.01 trillion, which was a 6.5% increase from the previous year.
Despite occasional quarterly fluctuations, the country’s eCommerce sales have consistently shown upward annual growth trends.
The most notable boost came in 2020 when the eCommerce sales grew by a staggering 41.7% from the previous year. Covid19 pandemic has a lot to do with this growth.
Quarterly US eCommerce sales
The US eCommerce sales reached $291.64 billion in the second quarter of 2024, which is a 1.31% increase from the previous quarter and a 6.89% increase from the same quarter of the previous year.
This brings the United States total retail eCommerce sales to $579.45 billion in the first half of 2024.
This table shows the quarterly growth in US eCommerce sales from 2018 to 2024:
| Time | US eCommerce Sales | Change from the previous Quarter |
| Q1 2018 | $122.53 billion | N/A |
| Q2 2018 | $129.05 billion | 5.32% |
| Q3 2018 | $132.82 billion | 2.92% |
| Q4 2018 | $135.43 billion | 1.96% |
| Q1 2019 | $139.71 billion | 3.16% |
| Q2 2019 | $146.35 billion | 4.74% |
| Q3 2019 | $153.27 billion | 4.72% |
| Q4 2019 | $156.58 billion | 2.15% |
| Q1 2020 | $154.57 billion | -1.28% |
| Q2 2020 | $203.85 billion | 31.88% |
| Q3 2020 | $201.38 billion | -1.21% |
| Q4 2020 | $199.66 billion | -0.85% |
| Q1 2021 | $234.44 billion | 17.41% |
| Q2 2021 | $241.12 billion | 2.84% |
| Q3 2021 | $240.37 billion | -0.31% |
| Q4 2021 | $244.14 billion | 1.56% |
| Q1 2022 | $252.86 billion | 3.57% |
| Q2 2022 | $258.17 billion | 2.09% |
| Q3 2022 | $264.03 billion | 2.26% |
| Q4 2022 | $264.69 billion | 0.24% |
| Q1 2023 | $266.31 billion | 0.61% |
| Q2 2023 | $272.82 billion | 2.44% |
| Q3 2023 | $279.74 billion | 2.53% |
| Q4 2023 | $283.29 billion | 1.26% |
| Q1 2024 | $267.97 billion | 1.59% |
| Q2 2024 | $282.62 billion | 1.31% |
| Q3 2024 | $289.04 billion | 2.88% |
| Q4 2024 | $352.93 billion | 2.95% |
Share of eCommerce sales in total retail sales
eCommerce accounts for 17.9% of the total retail sales in the United States as of the last quarter of 2024 and 16.04% for the complete year.
The share of US eCommerce sales in the total US retail sales has been rising consistently over the years and has crossed 16% for the first time in 2024.
This table shows the share of eCommerce in total retail sales:
| Time | Share of eCommerce sales in total retail sales |
| 2013 | 5.88% |
| 2014 | 6.53% |
| 2015 | 7.13% |
| 2016 | 7.93% |
| 2017 | 8.78% |
| 2018 | 9.63% |
| 2019 | 10.55% |
| 2020 | 14.53% |
| 2021 | 14.60% |
| 2022 | 14.38% |
| 2023 | 15.30% |
| 2024 | 16.04% |
US eCommerce sales projection (2025 to 2029)
The eCommerce sales in the United States are predicted to reach $1.29 trillion by the end of 2025. The market will keep on growing at a CAGR of 8.99% till 2029 and reach $1.88 trillion.
Top categories in US eCommerce
US Consumers will spend the most on DIY/Hardware ($252.8 billion), Fashion ($197.4 billion) and Food ($195.3 billion) while shopping online in 2024.
Looking at the future…
Electronics and Beverages will see a heavy spend by 2029. Sales of Tobacco products are set to double by 2029 as compared to 2024.
Here is an overview of the most popular categories in the US eCommerce market:
Final Word
US eCommerce sales have never seen a yearly downtrend and possibly won’t see one until 2029 unless a major world event occurs to hinder its growth. The sales numbers have recovered from the setback of Covid19 and we can expect them to reach $1.88 trillion by 2029.
