If you have a product or service to sell and are not leveraging eCommerce or simply do not have an online presence in today’s world, then you’re simply missing out.
If you look at its statistics and adoption rate, you’ll see what we’re talking about.
Now, if you’re an entrepreneur or run a business and already realized the need for an eCommerce solution, you will be more inclined to create your own from scratch.
However, not everyone is a big fan of creating their own eCommerce solution or is successful at providing one to their customers.
The alternative is to acquire one from an eCommerce provider, which is not going to be under your brand or ownership.
In this case and for many other reasons, which we will look at in this article, the only effective solution is to go with a white-label eCommerce solution.
What is white label eCommerce?
It’s a solution provided to you by an eCommerce provider, which you can rebrand and use for your own business or resell to your customers.
This essentially allows you to focus more on your core business than trying to figure out an eCommerce solution.
Even if you’re a technology-heavy company and dabble in the art of web development or design, it’s best to leave the eCommerce part of a platform or website to the experts.
The eCommerce provider will provide you with the license to use the entire platform as your own or sell it to others. The branding or any hint of the provider will not be displayed anywhere across the solution or platform.
Isn’t it a nifty way to achieve your desired result without actually spending a substantial amount of time, money, and effort to only fail or produce a subpar product?
Benefits of choosing a white label eCommerce solution
Choosing a white label means simplifying the whole process of integrating an eCommerce solution into your business, which will make it thrive.
Below are some of the benefits of choosing a white label eCommerce solution:
1. Higher ROI in lesser time
Imagine the time it takes to build an eCommerce platform for your business. Now imagine the time it will take to perfect it and shape it aptly for your business or the time required to launch it in the market.
Acquiring a white label eCommerce solution saves this time by providing you a finished platform, which you can integrate into your business or readily sell to your customers.
The best part is that it will eventually yield a higher ROI than an in-house solution.
2. Does not require technical knowledge
You might be a manufacturer of various food items or distribute uniforms and do not have the slightest idea of the technical aspects of an eCommerce platform.
This is totally okay since white labeling solves this knowledge gap by providing you a finished platform that doesn’t require your effort or time.
All you need to know is how to rebrand it and resell it to your customers successfully. By acquiring a white-labeled solution, your primary focus will be on increasing your sales as the technicality will be taken care of by the provider.
3. Economical yet profitable
It’s always cheaper to acquire an eCommerce platform than spending resources on creating your own.
In addition to cutting on development and maintaining costs, it’s also more profitable as you get to decide at which price you want to sell the solution to your customers after rebranding it.
The best part is that you can start selling it as soon as you get your hands on it.
4. Customizability
Just because you’re not involved in its creation or development does not mean that you have to choose a stock product.
A good white label eCommerce solution provider will customize the solution based on your business and your customer’s requirements.
5. Credibility
Choosing a white label eCommerce solution is also one of the quickest ways to create trust and credibility among your customers and in the market without any of the hassle and struggle.
6. Complete package
Most providers deliver an eCommerce solution that is a complete and ready-to-use package of all the essential features like mobile-responsive, SEO, integrations, and API access among others.
As mentioned above, all it takes from your end is to rebrand and either integrate with your product or resell to your customers.
7. Compete with bigger players
If you choose wisely and use it right, a white label eCommerce solution can empower your business to compete and place you on par with the bigger players in your industry.
Who can opt for a white label eCommerce solution?
Short answer – anyone!
Anyone looking to enter into the eCommerce world, but does not want to get their hands dirty and immediately start selling under their own brand instead of someone else’s can opt for a white label eCommerce platform. Some of them are:
- Web development agencies
- Manufacturers and distributors
- Ecommerce provider with outdated technology
- SaaS providers
- Web hosts
How to choose the right white label eCommerce provider?
The market is inundated with eCommerce providers, which makes it painstakingly difficult to choose the right one.
However, the trick is to pick the one whose solution meets your business requirement. To get a clearer picture, make sure the provider offers or has the below qualities:
- Proven credibility and history in relevant industries
- Offers training and customer service
- Charges a one-time fee as opposed to many others who also charge based on commission on each of your sale
- Customizes the solution to meet your business or the end users’ needs
- Make the platform integrable by providing access to APIs
- Have goals and a vision that aligns with your business
- Is consistent with the brand quality you maintain
If you have reached this point, the next question that will come to your mind is “Where can I find a good white label eCommerce provider?”
In that case, here’s the answer.
Get in touch with us to discuss your eCommerce requirements and get the best solution.