In a previous article, we talked at length about the importance of a body measurement app for online apparel stores in today’s situation.
While it’s becoming an increasingly necessary feature for an e-commerce store, the market is slowly being inundated with many players offering different variations of sizing solutions.
This immense demand and supply for such technological solutions arose mainly due to the three primary benefits it offers.
Saves time and money
A sizing solution through a body measurement app saves valuable time and effort for the user by eliminating the need to go to a physical location and have his/her measurements taken. It also reduces the overall wait time to receive a perfect-fit garment.
It reduces inaccurate sizing, which reduces the wastage of incorrect-fit apparel and saves money.
Reduced returns
By adopting a suitable sizing solution, you can significantly cut down on the number of order returns due to ill-fitting apparel.
Order returns are one of the major sources of time and financial losses in the apparel industry.
Contactless shopping
This is perhaps the most relevant and significant benefit of a sizing solution in today’s pandemic-affected world.
As mentioned above, users are not required to take the risk of going to a physical location to get accurate measurements taken. Through a body measurement app, they can provide their measurements from the safety and comfort of their homes or anywhere in the world.
With that being said, we understand the difficulties of wading through this sea and scouring for the perfect body measurement app for your e-commerce store.
To help you, here are 5 vital points you need to consider before choosing a body measurement app for your e-commerce store.
- Multiple sizing considerations
- Mobile solution to record and update measurements
- Easily-integrated ecosystem
- Apt pricing for all users
- Seamless usage
1. Multiple sizing considerations
One of the key features of a good sizing solution is to provide a size recommendation based on multiple sizing parameters. Not just one.
Most body measurement apps that are available in the market today provide sizing options that are suitable for a few brands only, as they take into consideration very few or just one sizing parameter.
For example, most brands in the uniform space consider measurements at the waist and provide recommendations, accordingly. However, considering the waist alone will not provide an accurate sizing recommendation and also requires other parameters like the inseam.
So, it’s important to opt for solutions that consider multiple sizing parameters and provide size recommendations.
2. Mobile solution to record and update measurements
In general, for perfect fitting, one must book an appointment and visit the physical store to get the measurements recorded. This takes an awful lot of time in addition to placing the order and processing it.
In the current pandemic situation, visiting a physical store is an added risk. The simple solution to this is to opt for a sizing solution that comes with a mobile application.
For instance, one of our sizing solution providers offers a mobile app that the user can easily use to measure, record, and update measurements from the safety and comfort of their home or anywhere.
Such mobile sizing solution applications come with different technologies like AI (Artificial Intelligence), Machine Learning, and others.
Such solutions are not only safe and convenient but are also faster.
3. Easily-integrated ecosystem
A great body measurement app must have the functionality to be easily integrated into any e-commerce system.
Most e-commerce systems either do not support various sizing solutions available in the market or the sizing solutions do not have the required API to connect with an e-commerce system.
Thankfully, SellersCommerce’s e-commerce platform supports almost all of the sizing solutions and additionally can be customized according to your business requirements.
4. Apt pricing for all users
Generally, a sizing solution is priced based on the number of sizing recommendations provided. This type of pricing is acceptable for retailers as individual buyers’ place orders and in very small quantities.
However, when it comes to users with a larger requirement, like a distributor who runs uniform programs for large organizations will have thousands of customers visiting the website and placing orders.
In this case, being priced for the number of size recommendations is just not feasible. So, look for a sizing solution that also offers pricing based on the number of users.
5. Seamless usage
If you’re a retailer who has multiple stores and is thinking of employing a sizing solution across all of your platforms, then make sure that the sizing solution is accessible and provides user data on all of it seamlessly.
This means that when a user registers on one of your specific branded stores and provides his/her measurements, that user data and the accompanying size recommendations must be readily accessible when he/she logs into another of your store.
Having this simple yet convenient feature will save time as well as provide a great user experience.
We at SellersCommerce understand that you might have a lot of questions about the body measurement app and its integration into your e-commerce store. So, feel free to contact us to have your queries cleared or to speak with an expert about your business requirements.